. >> not the small issues. >> not the small issues. find the big issue. lyme disease a city council race. people in presidential races want conversations about big stuff on big things. if you find the person and deliver the big message. >> if you're not running a big campaign, if you're slicing the lekorate into these small microunits, when people get on the bus they're talking about you. this type of campaign that mitt romney is running it's a very localized campaign. you don't hear anything big. i was down in southwest virginia, i'm about to talk about coal, no, they're not talking about that. they want to talk about the economy and jobs. >> let's pick up on the point that governor barbour made, one of the biggest moves that he made was picking ryan this week. this medicare debate has backfired. the polling from the washington post this week, looking at the battleground states of ohio, florida and virginia, up on the trust to handle medicare that is the wrong graphic right there, up 19 points on medicare. 13 points in virginia. governor dean the medicare campaign seems to be working. >> it is.